About Us

Coyote Advertising is an on-campus multimedia training facility with a mission to prepare CSUSB students for 21st century media leadership positions.

Creative & Innovative CSUSB Students

Coyote Advertising was established in 2010 and is held by the College of Arts and Letters. Cal State University, San Bernardino students in the program engage in media projects and creative advertising services for paying clients. Alumni of the program have bridged into careers with major companies. Companies such as, iHeart Media, Univision, Los Angeles Times, Katz Public Relations, Ignited Advertising, Maxus, Anaheim Broadcast Corporation, CBS Radio, Red Fusion Media, etc.

  • Teaching and Learning
  • Serving our Campus
  • Serving our Community


Teaching & Learning

We offer students a hands-on learning environment where concepts learned in the classroom are used in real-world client projects and campaigns.

Serving Our Campus

We are a mission focused team that supports the overreaching institutional goal of student learning and success.

Serving Community

We are actively engaged in the well-being of our local community. We believe it is the responsibility of a university collectively to lift-up a community.


Annissa Fitch
Annissa Fitch
Account Executive
Coordinates marketing and creative advertising projects within a team setting. Facilitates relationship management with clients by developing creative content and ensuring full delivery of projects.
Bliss Gray
Bliss Gray
Project Manager | Graphic Designer
Passionate creator of innovative marketing strategies with a well-developed experience in coordinating project schedules and parameters to ensure delivery of projects within established constraints.
Nicole Rodriguez
Nicole Rodriguez
Graphic Designer
Creates and communicates ideas through visual design to inspire and inform.
Ana Godoy
Ana Godoy
Graphic Designer
Creates effective and aesthetically looking visual communication.
Nicholas Aceves
Nicholas Aceves
Graphic Designer
Comes up with visionary ideas to execute in client projects.
Lani Balance
Lani Balance
Collaborates with account executive to write video scripts for clients. Films and edits promotional videos for clients.


Coyote Advertising is a great asset to CSUSB as it develops high-quality marketing and advertising campaigns for the University’s divisions, colleges, departments, and programs. The Coyote Advertising team demonstrates excellence in advertising creativity while doing an amazing job equipping students with the knowledge and skills necessary to succeed in their careers after graduation.
Terry Ballman, Ph.D
Dean of the College of Arts & Letters
The Coyote Advertising team has a vast knowledge of best practices for PR, advertising, and marketing. Their efforts have improved communication outreach for our division, allowing us to reach a wider audience and better promote the services that ITS offers the campus community. I highly recommend working with the Coyote Advertising team.
Sam Sudhakar, Ph.D.
CSUSB ITS Division Vice President & CIO
Coyote Advertising’s efforts and vision helped our program reach a much wider audience for recruitment and admissions purposes. They shared the most strategic and cost-effective approaches to meet our goals. The contributions of their team proved to be effective as our application numbers were higher than previous years. Their support and expertise have contributed to the success of our recruitment efforts.
Donna Schnorr, Ph.D.
CSUSB Ed.D. Program Co-Director


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