Established in 2010, Coyote Advertising is an on-campus multimedia marketing agency with a mission to prepare CSUSB students for 21st century media leadership positions.  Held by the College of Arts and Letters, students in the program develop media marketing solutions and provide creative advertising services for paying clients. Alumni of the program have bridged into careers with companies such as; Los Angeles Newspaper Group/Digital First Media Group, iHeart Media, Univision, Los Angeles Times, Katz Public Relations, Ignited Advertising, Maxus, Anaheim Broadcast Corporation, CBS Radio, Walters Automotive Group, American Diabetes Association, and Red Fusion Media, to name a few.