New AAF Chapter formed at CSUSB

San Bernardino, CA – In March, 2017, California State University, San Bernardino welcomed a new student chapter of the American Advertising Federation (AAF) to its campus.   The new student organization aims provide career development opportunities, learning experiences and even some fun while connecting students to future and current advertising professionals.

The club’s president, Mario E. Perez, wants to encourage CSUSB students to get involved.  “Joining the AAF chapter is a great way to gain insights into the worlds of advertising and network with professionals who are working in the industry,” said Perez.  “Having a chapter at CSUSB also allows us to participate in a variety of programs for students including the National Student Advertising Competition and American Advertising Awards.”  Perez is joined by 13 other founding members of AAF-CSUSB chapter.

The chapter will be advised by Jacob Poore, manager of the CSUSB Coyote Advertising program and an instructor in the CSUSB Department of Communication Studies.  As a past president of the AAF-Inland Empire and current board member for AAF-District 15, Poore is thrilled to see the new AAF organization on campus.  “This organization can do so much to propel a student’s knowledge, network, and experience in the field of advertising,” said Poore.  “The programs and resources offered by AAF are fantastic ways for students to gain experience, be recognized, network, and prepare for careers in advertising.”

Seed money to help founding members of AAF-CSUSB was provided by the Inland Empire professional chapter.  Membership to the student organization is $55 annually.  Students from all majors are welcome to participate.

The American Advertising Federation, established in 1905 and headquartered in Washington, D.C., is the only organization that includes members across all disciplines and career levels in advertising representing all facets of the advertising industry and acts as the “Unifying Voice for Advertising.” The AAF’s membership is comprised of nearly 100 corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 college chapters with more than 5,000 student members. The AAF operates a host of programs and initiatives, including the Advertising Hall of Fame, the Advertising Hall of Achievement, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center for Multiculturalism and summer AdCamps for high school students.

For more information on joining the AAF-CSUSB chapter, please contact club President Mario E. Perez at


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